Custom Font Family for DHL Group

Twenty-plus typefaces consolidated into one

DHL Group faced brand inconsistency and cost inefficiencies from using over twenty different typefaces across its global operations. Dalton Maag designed a unified custom font family to replace that fragmented typographic landscape. The family was built to function across a wide range of contexts, from smartphone applications to vehicle livery.

Set in DHL Delivery

Insights

The brief explicitly linked typographic fragmentation to cost control as well as visual consistency.
The scope spanned digital UI and large-format environmental applications.

Date: Fri, Nov 13

Tags: Delivery Worker, Delivery Scooter, Package, Parcel Delivery

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