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DNCO has created a new identity for Amsterdam’s Zuidas district, rebranding it as ‘Zudo’ to reflect its transformation from a corporate hub into a livable, community-focused neighbourhood. The project features a bilingual tone of voice, a custom stencil typeface by Bold Decisions, and warm illustrations by Luis Mendo to convey a sense of local charm and inclusivity.
Creative Boom’s November 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new ventures across the global creative industry. From GOOD Agency’s partnership with The Children’s Society to Koto’s new chairperson and Elmwood’s leadership expansion, the article captures a sector in motion. It also spotlights new studios, relocations, and independent launches that signal optimism and reinvention despite economic uncertainty.