DNCO launches Vermont’s first consumer tourism brandBP&O · Oct 15, 2026
DNCO created Vermont’s first dedicated consumer tourism brand for the Vermont Department of Tourism and Marketing. Informed by travel across 14 towns and more than 400 miles of research, the identity combines a Rob Clarke-refined wordmark, Meso typography, seasonal colours and an Alyssa McCabe-developed icon library rooted in local signage, culture and folklore. The author praises the iconography and wider system while finding the hand-lettered wordmark slightly too informal.