Cru
CRU is an independent brand consultancy based in Berlin and Munich, specializing in building extraordinary brands for forward-thinking companies. Led by a multidisciplinary team of strategists, designers, and storytellers, CRU integrates strategy, story, design, and experience to create impactful brand identities and experiences. Their expertise spans brand strategy, visual identity, and digital brand experience, with a focus on clarity, creativity, and measurable business impact. Notable collaborations include Merantix AG, Valuecase, and G2K Group. True to its name, CRU stands for exceptional quality and a commitment to crafting brands that stand apart.
https://www.madebycru.com/
Berlin, Germany
42 Cases
Known for:career advicecreative industryif you could jobsbrandingcareer developmentjob search
Cases
- Begros Gmbh
- Rebranding And Website Redesign For Premium Furniture Brand Mondo
See all cases
Sign in free to see all 42 cases from Cru.
Sign in free
News & interviews
- “You may need to step down in order to segue”
It's Nice That · Mar 30, 2026
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice to a mid-career professional seeking to transition into graphic design. Cadwell encourages leveraging existing industry experience, learning design fundamentals through courses like Shillington or online resources, and mastering tools such as Adobe and Figma. She emphasizes that stepping down to a junior role can be a strategic move toward becoming an art director within a decade.
- "Need for More Age Diversity in Creative Teams Highlighted"
It's Nice That · Aug 18, 2025
Katie Cadwell’s column for If You Could Jobs explores the lack of age diversity in creative teams and the challenges faced by older professionals in the industry. She argues that experienced creatives bring invaluable insight and stability, and that the industry should better support and celebrate them. The piece highlights examples of senior designers still thriving and calls for more inclusive representation across creative workplaces.
If You Could JobsIt’s Nice ThatIDEOother
- ESTUDIO CRU Crafts Innovative Fusion Bakery Brand Without Clichés
The Brand Identity · Aug 11, 2025
The Brand Identity features ESTUDIO CRU’s branding for Mirá, a Rio de Janeiro bakery blending Japanese and Brazilian traditions. The identity avoids cultural clichés through a minimalist, research-driven approach inspired by archaeology and scientific methodology. Using the Nikkei Maru typeface and a neutral palette, the design balances ancestry and innovation to express authenticity and fusion.
- "Generalists Ideal for Launching Creative Studios"
It's Nice That · Jun 30, 2025
In this edition of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, advises a young creative on whether to start their own studio or gain more experience first. She argues that generalists make strong studio founders due to their broad skills and exposure to business operations. The article encourages taking initiative, learning from others’ experiences, and trusting one’s readiness to begin a creative venture.
- "The Studio: 2025's Top Networking and Learning Hub for Creatives"
Creative Boom · Jun 16, 2025
Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.
- "OK Go's 2025 Music Video: Robots and Mirrors Create Marvel"
Creative Boom · Apr 29, 2025
Creative Boom’s feature explores OK Go’s latest music video 'Love', a single-take production filmed in a Budapest train station using 29 collaborative robots and infinite mirrors. Co-directed by Miguel Espada, Damian Kulash, and Aaron Duffy, the project merges robotics, mathematics, and choreography to create a visually stunning reflection-based narrative. The article delves into the technical and creative challenges behind the shoot, highlighting the future potential of human-robot collaboration in art.
EspadaysantacruzOK Gomotion
- "Maintaining Your Creative Career Outside London"
It's Nice That · Mar 24, 2025
In this edition of If You Could Jobs’ Creative Career Conundrums, Alex Bec offers advice to a senior designer planning to leave London. He reassures readers that creative careers can thrive outside the capital, emphasizing the importance of networking early and exploring regional studios and remote opportunities. The article also shares resources and job listings for creatives across the UK.
It’s Nice ThatIf You Could JobsCreative Lives in Progresseditorial
- Freelancers: Persist in Studio Outreach, Says Expert
It's Nice That · Jan 27, 2025
The article, part of the 'Creative Career Conundrums' series from If You Could Jobs, features advice from Katie Cadwell, co-founder of Lucky Dip, on how new freelancers can effectively reach out to studios and agencies. She encourages thoughtful outreach, visibility on social media, and persistence when contacting potential clients. The piece also highlights the value of networking, introductions, and using recruiters strategically.
- "Longer Wish List Sharpens Job Search Focus"
It's Nice That · Jan 13, 2025
In this week’s Creative Career Conundrums column, Alex Bec, CEO of It’s Nice That, offers advice to a design director seeking new challenges after years in small agencies and startups. Bec encourages the reader to focus on company scale and to refine their job wish list to better target opportunities in larger organizations. The piece also highlights current creative job openings from If You Could Jobs.
It’s Nice ThatIf You Could JobsCreative Lives in Progresseditorial
- The Edit: five new projects including G2K by CRU
The Brand Identity · Oct 15, 2020
The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including CRU’s bold identity for tech firm G2K, Andstudio’s dynamic system for fintech hub ROCKIT, Bakoom’s expressive design for arts festival TNT, Kontrapunkt’s human-centred identity for Peakon, and POST’s elegant rebrand for The Communications Store. Each project showcases distinct approaches to typography, color, and conceptual storytelling.
Tech Stack
Technologies detected on Cru's website.
Cloudflarehosting
AWShosting
Google Analytics 4analytics
Simple Analyticsanalytics
jQueryother
