Cru

The Brand Identity · Aug 11, 2025

The Brand Identity features ESTUDIO CRU’s branding for Mirá, a Rio de Janeiro bakery blending Japanese and Brazilian traditions. The identity avoids cultural clichés through a minimalist, research-driven approach inspired by archaeology and scientific methodology. Using the Nikkei Maru typeface and a neutral palette, the design balances ancestry and innovation to express authenticity and fusion.

It's Nice That · Jun 30, 2025

In this edition of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, advises a young creative on whether to start their own studio or gain more experience first. She argues that generalists make strong studio founders due to their broad skills and exposure to business operations. The article encourages taking initiative, learning from others’ experiences, and trusting one’s readiness to begin a creative venture.

Creative Boom · Jun 16, 2025

Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.

Creative Boom · Apr 29, 2025

Creative Boom’s feature explores OK Go’s latest music video 'Love', a single-take production filmed in a Budapest train station using 29 collaborative robots and infinite mirrors. Co-directed by Miguel Espada, Damian Kulash, and Aaron Duffy, the project merges robotics, mathematics, and choreography to create a visually stunning reflection-based narrative. The article delves into the technical and creative challenges behind the shoot, highlighting the future potential of human-robot collaboration in art.

It's Nice That · Mar 24, 2025

In this edition of If You Could Jobs’ Creative Career Conundrums, Alex Bec offers advice to a senior designer planning to leave London. He reassures readers that creative careers can thrive outside the capital, emphasizing the importance of networking early and exploring regional studios and remote opportunities. The article also shares resources and job listings for creatives across the UK.

It's Nice That · Jan 27, 2025

The article, part of the 'Creative Career Conundrums' series from If You Could Jobs, features advice from Katie Cadwell, co-founder of Lucky Dip, on how new freelancers can effectively reach out to studios and agencies. She encourages thoughtful outreach, visibility on social media, and persistence when contacting potential clients. The piece also highlights the value of networking, introductions, and using recruiters strategically.

It's Nice That · Jan 13, 2025

In this week’s Creative Career Conundrums column, Alex Bec, CEO of It’s Nice That, offers advice to a design director seeking new challenges after years in small agencies and startups. Bec encourages the reader to focus on company scale and to refine their job wish list to better target opportunities in larger organizations. The piece also highlights current creative job openings from If You Could Jobs.

The Brand Identity · Oct 15, 2020

The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including CRU’s bold identity for tech firm G2K, Andstudio’s dynamic system for fintech hub ROCKIT, Bakoom’s expressive design for arts festival TNT, Kontrapunkt’s human-centred identity for Peakon, and POST’s elegant rebrand for The Communications Store. Each project showcases distinct approaches to typography, color, and conceptual storytelling.