Portland-based studio This® evolved Huckberry’s identity as the retailer transitions from a digital-only presence to physical retail. The rebrand focuses on durability and material authenticity, maintaining Huckberry’s outdoor roots while introducing a refined typographic and color system. The work balances grit and sophistication through the concept of 'Creative Tension' and a new tagline, 'All Ways Forward.'
SEESAW features the website design for Givingli, an e-commerce and social gifting platform. The project highlights a clean, modern digital experience using the Hellix and Larken typefaces. The feature presents the site as part of SEESAW’s curated showcase of notable web design projects.