Brand identity for a circular coffeeware company

Studio Bruch created a new brand identity for Kaffeeform, a company that transforms recycled coffee grounds into durable products. The concept centered on making something new from existing waste material, reflecting the client’s circular approach. A reduced coffee bean shape, shown in negative form, became the core visual element to express reuse and reshaping. Studio Bruch extended the system across logo lettering, packaging, campaign visuals, stationery, inserts, and digital applications. Earthy colors, distinctive imagery, and a contemporary combination of typography and form created a characteristic appearance aligned with Kaffeeform’s clear, product-focused world.