Brand Identity and Website for OCAD University

Bruce Mau Design (BMD) created a new visual identity and website for OCAD University, a Canadian art and design school. The identity uses black-and-white pixel “windows” and modular frames that hold actual student art and design work, drawing on the Sharp Centre for Design building by Will Alsop. A selected group of graduating students designs a new logo within the framework each year, allowing the emblem to change annually.