Brand Identity for DesignThinkers Conference

Bruce Mau Design created the 2021 branding for DesignThinkers Conference, commissioned by the Association of Registered Graphic Designers in Canada. The conference was renamed DesignReThinkers for one year, with a messaging-led identity responding to the pandemic, changing ways of working, and calls for diversity and inclusion. A sticker-like graphic applies prefixes including “RE,” “CO,” and “UP” to curated messages, while the type-driven system uses a DIY aesthetic to convey urgency.