Brand Identity for Sonos

Bruce Mau Design (BMD) rethought Sonos’s brand identity as the audio company prepared to launch a new product. The identity repositioned Sonos around the music experience through a generative system intended to be mixed and remixed, with an effect compared to visible pulsating sound waves. Across a five-year relationship, BMD applied the system to product packaging, point-of-sale displays, pop-up experiences, retail collateral, motion graphics, website modules, user interfaces, and other print, digital, and environmental touchpoints. Performance imagery from Sonos Studio was used to reinforce the music focus.