Brand Identity for INFINITI

Bruce Mau Design refreshed the visual identity for Japanese luxury automobile brand INFINITI. The work clarified the 2D logo in response to a new 3D vehicle emblem, drawing on the geometry of the 1989 mark and its road-ahead reference. BMD also developed a horizon graphic for still and motion communications, a deep-blue and warm-gold palette informed by traditional Japanese color, a bespoke typeface, logo-derived icons, and merchandise guidelines.

Set in a custom typeface