Art direction for the launch campaign of the Infiniti Q30, utilizing innovative lighting techniques to highlight the car’s design and sophistication. The project focused on creating a distinctive visual atmosphere that emphasized modernity and luxury.
Paul Belford provided art direction for the launch campaign of the Infiniti Q50, employing innovative lighting techniques to highlight the car’s design and performance. The project, executed in collaboration with TBWA, emphasized precision and sophistication through striking visual composition.
FutureDeluxe collaborated with Infiniti to create a cinematic brand film and visual identity that reimagines the luxury automaker’s design philosophy. The project blends advanced CGI, motion design, and abstract storytelling to express the brand’s vision of human-centric innovation and future-forward elegance.