Event Branding for Lululemon’s Beats Per Moment Series

Bruce Mau Design developed the brand identity and messaging approach for lululemon’s Beats Per Moment music and mindfulness event series. The flexible identity translates the metered rhythms of music and exercise, allowing its intensity and pace to change for different artists and activities. Deliverables included brand guidelines and a remixable visual toolkit used across social posts, registration, in-store materials, stage projections, event swag, and the BPM capsule collection.