Brand Identity for Audi On Demand Car-Sharing Service

Bruce Mau Design developed the transition of Silvercar into Audi on demand following Audi's acquisition of the mobility technology company. For Audi, the studio created a new wordmark, color-palette variations, campaign-photography direction, and global visual and spatial expression for the car-sharing service. BMD also mapped the customer journey from pickup to drop-off to identify wayfinding and branding moments, and developed a launch strategy clarifying the relationship between Silvercar and Audi.