Strichpunkt transformed Audi AG’s compliance communication into an engaging, story-driven campaign. Using the world of motorsport, the campaign featured racing drivers who embodied teamwork and responsibility, illustrating that success comes through collaboration and adherence to clear rules.
FutureDeluxe created a future-facing digital exploration centered on Audi’s iconic four-ring emblem. The work translates the automotive marque’s identity into a polished, high-tech motion language.
KesselsKramer collaborated with Audi to create a distinctive advertising campaign that broke away from traditional automotive marketing. The project emphasized bold visual storytelling and conceptual creativity to highlight the brand’s innovative spirit and performance heritage.
Territory Studio collaborated with Audi to design an immersive augmented reality interface for the Activesphere concept vehicle. The project explored a screenless interior experience that seamlessly connects passengers with the car’s digital environment through intuitive AR interactions.
AKQA reimagined AudiUSA.com as a powerful and elegant digital platform that enhances the car purchase and ownership experience. The redesigned site integrates cinematic car configuration, responsive design, and intelligent personalization powered by data algorithms, setting a new standard for automotive websites.
JUNO collaborated with Audi to conceptualize and design the brand’s visual presence at international trade fairs. The project transformed the exhibition stand into an interactive 'talking stage', merging product storytelling with immersive graphic design to create an engaging and educational visitor experience.
Tom May reports from Milan Design Week 2026, highlighting seven standout installations ranging from Ai Weiwei’s politically charged silk collaboration with Rubelli to Paul Smith’s tranquil garden for Mini. Other notable projects include Samsung’s AI-driven exhibition, Simon Weisse’s miniature coffee shops, and Zaha Hadid Architects’ meditative portal for Audi. The article captures the event’s focus on physical, experiential design and cross-disciplinary creativity.