Born

Creative Boom · Nov 10, 2025

Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.

Creative Boom · May 27, 2025

Creative Boom profiles Leeds-based studio Born Ugly, which emerged from the former Elmwood headquarters during the pandemic. The article explores how the studio redefined itself through a philosophy of radical reinvention and strategic creativity, highlighting projects for MitoQ, Astonish, and Carlsberg’s Somersby. Born Ugly’s approach centers on uncovering the 'Ugly Truth' behind brands to drive meaningful transformation.

It's Nice That · Jan 13, 2025

In this week’s Creative Career Conundrums column, Alex Bec, CEO of It’s Nice That, offers advice to a design director seeking new challenges after years in small agencies and startups. Bec encourages the reader to focus on company scale and to refine their job wish list to better target opportunities in larger organizations. The piece also highlights current creative job openings from If You Could Jobs.

The Brand Identity · Aug 27, 2024

Otherwise created a comprehensive rebrand for Vancouver-based architecture firm TOAD, inspired by origami and the concept of folded paper. The identity includes a custom wordmark, vibrant illustrations, and a refreshed colour palette and typography system that reflect TOAD’s modular and human-centric design philosophy. The project also introduced a new tagline and website to encapsulate the firm’s innovative spirit.