Brand Identity for the Wombles

How&How created an updated brand identity for The Wombles. The work reimagines characters including Great Uncle Bulgaria, Madame Cholet, Tobermory, and Orinoco, reusing icons, illustrations, and pictograms from the property’s past. Each character received a sub-brand with its own colour palette, pattern, and illustrated icons, while the verbal identity draws on the theme song and scripts. The identity also includes a redesigned W motif and wordmark based on Nordvest, alongside Kyle for headlines.

Set in Kyle, Nordvest