Packaging Design For Vi Novell Wine

Atipus created a packaging identity for Vi Novell, a fresh and short-lived wine produced by Celler Masroig. The design concept centered on temporality and celebration, using irreverent and limited-edition labels inspired by local traditions and the Sant Martí festivity. Over time, the project helped elevate the winery’s brand, turning Vi Novell into a cultural and anticipated annual event.