Alphabet developed a cohesive packaging design system for OnePlus, covering smartphones, earphones, and accessories. The project unified the brand’s global product presentation through a consistent visual language and structural design approach.
Alphabet, a Manchester-based design studio, redesigned OnePlus’ packaging system to unify its physical and digital brand presence. The project introduced a modular grid system, bespoke iconography, and a consistent use of OnePlus’ signature red. Collaborating with packaging engineers Instrmnt, Alphabet created a sustainable single-box solution and refined the brand’s visual hierarchy through photography and illustration.