Will Norman
Director · Filmmaker · Artist
5 articles · Jan 2025 — Dec 2025
Quotes
“I loved the idea of juxtaposing a quaint model village with a grittier city.”
“Howard’s joyous presence really brought the concept to life, and in my opinion he stole the show when he rapped along to the line ‘Oh my days, I got bars’.”
Articles & interviews
- Review of the Year 2025: Top 15 Nicer Tuesdays Talks
It's Nice That · Dec 15, 2025
The article recaps the top 15 Nicer Tuesdays talks of 2025, highlighting creative duos, multidisciplinary artists, and emotionally resonant presentations. It celebrates a year of events held in London, New York, and newly in Los Angeles, featuring designers, illustrators, and artists sharing insights into their practice and process.
- Review of the Year 2025: Top 25 Moving Image
It's Nice That · Dec 15, 2025
It’s Nice That’s annual roundup highlights 25 standout moving image projects from 2025, spanning animation, film, and experimental motion work. The feature celebrates tactile, analogue approaches alongside AI-assisted techniques, spotlighting creators like Catriona Drummond, Jack Sachs, and studios such as Blinkink and Plains of Yonder. The article reflects a year defined by curiosity about process and a renewed appreciation for physical materials in digital storytelling.
Plains of YonderBlinkinkEastend WesternBurberryColdplaymotion - Will Norman Mixes Grime Music and Model Railways for Jme Video
It's Nice That · Mar 19, 2025
At March 2025’s Nicer Tuesdays event, filmmaker Will Norman discussed the making of his inventive music video for Jme’s track 'TMNT'. The video features a miniature version of the grime artist performing in a model railway recreation of London, blending grime culture with model-making craft. Norman shared insights into the creative process and the detailed world-building behind the project.
Jmemotion - "Tickets Available for March's Nicer Tuesdays Featuring The White Pube and More"
It's Nice That · Feb 17, 2025
It’s Nice That announces the lineup for March 2025’s Nicer Tuesdays event, featuring Koto, The White Pube, Stella Murphy, and Will Norman. The evening will explore topics from branding and editorial illustration to music video production and art criticism. The event is supported by WePresent and Frontify and will take place at EartH in Hackney on 4 March 2025.
- "Mini Jme Rocks Model London in New TMNT Music Video"
It's Nice That · Jan 15, 2025
Director Will Norman created a playful and technically complex music video for Jme and 8Syn’s track 'TMNT', set in a miniature model of London. The project combines grime culture with model train aesthetics, using 3D scanning, AI tools, and green screen compositing to integrate performers into the tiny world. The collaboration involved model train enthusiasts and a remote production setup, resulting in a vibrant and humorous visual tribute to London and grime history.
Soundstage StudiosJme8Synmotion