Whitney Geller
Partner · Founder
Articles & interviews
- Design Studios Launch Their Own Brands: Inside Look
The article explores the growing trend of design studios launching their own brands, featuring insights from Nihilo, Whitman Emorson, Paleworks, and Two Times Elliott. Each studio discusses their motivations for moving beyond client work into entrepreneurship, citing creative control, long-term involvement, and the desire to apply their branding expertise to their own ventures. The piece highlights how this shift reflects a broader evolution in the design industry toward brand ownership and creative autonomy.
- Jacqueline Lane on Whitman Emorson’s strategy-led approach and their desire to create clever work
The Brand Identity interviews Jacqueline Lane, Executive Creative Director at Toronto-based studio Whitman Emorson, about the studio’s strategy-led approach and collaborative culture. Lane discusses her career path, the studio’s hybrid work model, and their human-centered design philosophy. The conversation also highlights Whitman Emorson’s work on Jems, a condom brand they co-founded, emphasizing the importance of strategic thinking and empathy in branding.