Tom Tootal
Managing Director, Founder
In their own words
Good ideas need stats in an increasingly indecisive world to push the CMO over the line.
We see indecision everywhere. Find your North Star and stick to it!
Whilst life is full of spinning plates, it's important to focus on one task at a time. So stay disciplined and singularly focused.
Articles & interviews3
- Studios Adapt to New Client Demands
Creative Boom’s feature by Tom May explores how design studios are adapting to shifting client expectations in 2024. Through interviews with leaders from agencies such as Motto, SomeOne, and Wolff Olins, the article highlights trends toward integrated services, faster delivery, data-backed creativity, and AI adoption. It paints an optimistic picture of a more collaborative, strategic relationship between studios and clients.
- Studios Face Major Challenges in 2025: Leaders Share Strategies
Creative Boom’s feature by Tom May explores the biggest challenges design studios will face in 2025, from AI disruption and client pressures to talent retention and market saturation. Leaders from studios like SomeOne, Red Antler, and Motto share insights on staying relevant, balancing technology with creativity, and maintaining sustainable business practices. The article highlights adaptability, differentiation, and human creativity as key survival strategies for the coming year.
- 6 Essential Habits for Creatives to Boost Mental Health