Jack Bool
Photographer
Articles & interviews3
- Base Design rebrands Ray’s Waterfront around home and heritage
Base Design's Melbourne studio created a heritage-led rebrand for Ray's Waterfront, a family-run restaurant and bar in Seward, Alaska. Rooted in the venue's original neon sign, family history and maritime setting, the identity spans a redrawn logo, typography, menus, printed ephemera, illustration, photography, website, merchandise and replacement exterior signage.
- Base elevates Ray’s seafood brand with heartfelt ’80s-inspired identity
BP&O’s Emily Gosling reviews Base Design’s rebrand for Ray’s Waterfront, a family-run seafood restaurant in Seward, Alaska. The identity draws on the restaurant’s 1980s heritage, featuring warm red and cream tones, nostalgic typography, and tactile details like matchbooks and postcards. Collaborations with illustrator Jake Foreman, photographer Jack Bool, and sign maker Tim Zamberlin reinforce the brand’s authentic, heartfelt character.
- Tom Holland Launches BERO: A Premium Non-Alcoholic Beer Brand
Creative Boom’s feature explores how New York studio CENTER designed the brand identity for BERO, Tom Holland’s new non-alcoholic beer. Founder Alex Center explains how the design merges British heritage with modern sensibilities, using personal storytelling, rich colors, and refined typography to create a premium yet approachable brand. The project emphasizes authenticity, moderation, and a brand-first approach over celebrity association.