Illustrator · 3d Artist · Animation Director
A lot of my style comes from actually not knowing how to properly do 3D!
Make your own rules. You don't have to paint exactly like Rembrandt painted.
It really helps me to look back on my work and think, 'Oh, actually that was quite a cool project; I did that two years ago, four years ago.'
KFC has unveiled a global rebrand with creative agency JKR, expanding its iconic bucket into a full brand world dubbed the 'Bucketverse'. The overhaul includes a new 3D logo, custom typefaces, refreshed Colonel illustration, updated packaging, interiors, and digital experiences. Collaborations with illustrators and photographers worldwide bring a lively, experience-led identity that reimagines the fast-food giant for a new era.
Jones Knowles Ritchie has unveiled a global rebrand for KFC, centering its entire identity around the iconic bucket in what it calls the 'Bucketverse'. The project introduces a 3D logo, custom typefaces, refreshed Colonel illustration, and a unified design system spanning packaging, environments, and digital touchpoints. The rebrand aims to evolve KFC from a quick-service restaurant to a 'quick experience restaurant' while maintaining its heritage and recognisable assets.
Creative Boom’s interview with Dutch 3D artist and animation director Eva Cremers explores how her unconventional path and self-taught approach shaped her distinctive, playful CGI style. She discusses her early break with Man vs Machine, major brand collaborations including YouTube’s Recap campaign, and her evolving relationship with the perception of her work. The piece highlights her use of AI, collaboration with animator Sam Burton, and her philosophy of embracing imperfection and creative freedom.
PRINT Magazine covers JKR’s global refresh for KFC, which centers the brand’s iconic bucket as the creative foundation for a unified visual identity. The redesign strengthens existing brand elements, introduces bold typography, and extends across packaging, digital, and restaurant experiences. The project reflects KFC’s push toward immersive, experience-driven dining environments.