Daniel McQueen
Founder
In their own words
Most noticeably the circular forms bring warmth, softening the sometimes cold character of a strict grotesque.
At the time, Tumblr was at its peak, and as an editor for their '#Design' section, I had a decent following and great visibility on there.
We try to stand out by focusing on variable fonts.
Anthony Burrill accepted what felt like a moon-shot invitation to collaborate with us on a typeface release.
Articles & interviews
- "Cards VF Release: 96 Styles in One Variable Font"
The Brand Identity features Cards VF, a new variable typeface designed by Karol Mularczyk for The Designers Foundry. Inspired by Swiss modernism and geometric design, the typeface offers 96 styles within a single variable font file. It balances functional precision with expressive details like engineered ink traps and circular forms, making it versatile across applications.
- Designers Foundry: From Side Project to Global Typeface Leader
Creative Boom profiles The Designers Foundry, a New Zealand-based type foundry founded by Daniel McQueen in 2012. The article traces its evolution from a Tumblr-linked side project to a global type provider working with brands like Apple, Nike, and Disney. It highlights recent variable font releases, collaborations, and reflections on the changing typography market.