Daniel Humm
Articles & interviews3
- Center designs Riff packaging for shelf-stable meal range
Center created packaging for Riff, a shelf-stable pasta and noodle meal range created by chef Daniel Humm and CPG entrepreneur Mark Ramadan. The design uses an oversized Riff logo, a food-forward composition and colour-coded product variants, with its palette partly inspired by Humm's vegetable watercolours.
- Center designs Riff meal-kit packaging as a cooking lesson
New York studio Center created Riff's end-to-end identity and packaging for chef Daniel Humm's ready-to-cook meal-kit range. The system uses a large curved wordmark, flavour-coded plates, educational colour cues, recipe guidance and the Dan the Pan mascot to make quick dinners feel adaptable and instructive.
- Center Designs Riff, Daniel Humm’s Chef-Driven Box Meal Brand
Center designed the branding and packaging for Riff, a new boxed-meal brand from Michelin-starred chef Daniel Humm. The brand is positioned between restaurant dining and conventional meal delivery, combining chef-driven ingredients with convenience and room for improvisation at home.