Brett Wickens
Designer · Photographer
Articles & interviews
- Top 5 Sans Serif Fonts for Branding, Recommended by Designers
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
- The design of signs: 10 eye-catching creations, featuring work by TRY Design, Barkas and more
The Brand Identity’s article, written by Poppy Thaxter, highlights ten standout signage projects from studios including TRY Design, Barkas, OMSE, and others. The roundup showcases inventive approaches to wayfinding and brand expression through physical signs, from playful geometric forms to minimalist executions.
- Celebrating craft: Jeremy Matthews and Brett Wickens’ identity for Refractory honours physicality
The Brand Identity features a new brand identity for Chicago-based furniture and lighting studio Refractory, designed by Jeremy Matthews and Brett Wickens. The identity emphasizes craftsmanship and physicality through a bold typographic system using Founders Grotesk Condensed and a distinctive inverted ‘R’ maker’s mark. The design employs a yellow palette inspired by sulphur crystals and reflects Refractory’s blend of traditional and modern methods.
- The Edit: five projects including Team’s bold and inclusive identity system for The Bronx Museum
The article, part of The Brand Identity’s 'The Edit' series, highlights five new design projects from around the world. Featured works include Team’s inclusive rebrand for The Bronx Museum, Temporada’s identity for photographer Óscar Romero, Grand Public’s sustainable packaging for Snif, The Office of Ordinary Things’ interactive print promo for D&K, and a Scandinavian-inspired identity for Spruce by Jeremy Matthews and Brett Wickens.