Benjamin Elwyn
Author
In their own words
ANTI came up with the concept: 'Connections creating change,' to describe the way the Council serves as a connector between scientists, businesses (etc) and funding.
Articles & interviews3
- New Logo & Branding for Forskningsrådet by Anti
BP&O’s feature by Benjamin Elwyn reviews ANTI’s generative rebrand for Forskningsrådet, the Norwegian Research Council. The identity uses mathematical Dubins paths to generate infinite logo and graphic variations, reflecting the council’s role in connecting research and innovation. Collaborations with TRY, CATK Berlin, Camilo Huinca, and Norwegian Trash expanded the system into motion, 3D, and physical applications.
- New Logo & Branding Future Circular Collider by Bleed
BP&O features Bleed’s new brand identity for the Future Circular Collider, a CERN-led research project. The design centers on a morphing circular logo that conveys openness, dimensionality, and scientific collaboration. The article explores how Bleed’s motion and 3D approach reflects the collider’s ambition to expand our understanding of the universe.
- New Logo & Branding: San Francisco Symphony by Collins
BP&O reviews Collins’ rebrand for the San Francisco Symphony, a dynamic identity built around a variable serif typeface developed with Dinamo. The project embraces motion and generative design, reflecting the orchestra’s innovative direction under Esa-Pekka Salonen. The identity earned multiple D&AD awards and exemplifies a new wave of responsive, tech-driven branding for cultural institutions.