The article by Poppy Thaxter highlights five serif typefaces—Domaine, GT Alpina, Panama, ABC Gaisyr, and ABC Arizona—that have made a strong impression across recent brand identity projects. It showcases how various studios have applied these fonts in branding for clients across art, hospitality, technology, and culture sectors. The piece emphasizes the expressive and enduring qualities of serif typography in contemporary design.
Zware JongensThe Office of Ordinary ThingsAthleticsHardysBalthazareditorial
BP&O reviews Collins’ rebrand for the San Francisco Symphony, a dynamic identity built around a variable serif typeface developed with Dinamo. The project embraces motion and generative design, reflecting the orchestra’s innovative direction under Esa-Pekka Salonen. The identity earned multiple D&AD awards and exemplifies a new wave of responsive, tech-driven branding for cultural institutions.
Creative Boom’s article by Tom May highlights 36 fonts expected to trend in 2022, exploring the evolution of typography after the pandemic. It discusses key movements such as retro revivals, sustainability, accessibility, and the rise of custom and variable fonts. Designers and studios share insights on how type design is adapting to inclusivity, technology, and brand differentiation.
The Brand Identity interviews Dinamo co-founder Johannes Breyer about the creation of ABC Arizona, a groundbreaking sans-to-serif variable type superfamily designed by Elias Hanzer in collaboration with Dinamo. The three-year project explores new possibilities in variable font technology, blending multiple genres into one cohesive file. The discussion covers the technical challenges, collaborative process, and early uses of the typeface in projects like Glyphs, Fashion Research Library, and the San Francisco Symphony.
DinamoHanzer LicciniCollinsGlyphsFashion Research Librarytype_design
COLLINS collaborated with Swiss type foundry Dinamo to create a dynamic and responsive rebrand for the San Francisco Symphony. The identity features a customised version of Dinamo’s ABC Arizona typeface, designed to flex and adapt like the music it represents. The visual system draws colour inspiration from San Francisco’s surroundings, moving away from traditional monochrome to a more vibrant and contextual palette.
