Augustinas Paukste
Creative Director
About
Creative director and co-founder of Vilnius-based andstudio. His work combines brand strategy and identity systems with research into data, AI and emerging creative tools.
SourceEvents & talks

Brand New Conference
In their own words
As the brand expands internationally and reaches new audiences unfamiliar with Daily Spoon, the main goal was to refresh the identity so that the packaging conveys product quality, credibility and trust at first glance.
We wanted to move away from that and create something more democratic – a visual language that doesn’t rely on gender or age cues.
Articles & interviews2
- 2026 Brand New Conference recap and video highlights
This recap documents the 16 sessions, speakers, gallery details, attendee activity, and after-party from the two-day 2026 Brand New Conference in Nashville. It includes speaker summaries, event photographs by Sofia Negron, video highlights, and a brief look at the process behind the conference's bachelorette-party-themed identity. The article also announces registration for the 2027 conference in Austin.
- How andstudio made supplement labels customers actually want to read