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Tungsten — 1 case
Used by Pentagram
Set for Atlantic Theater Company
Cases set in Tungsten, as credited by the studios in their own writeups.
Tungsten in the news
- Rabbithole vibrantly rebrand Hyde Park Picture House, the world’s one and only gaslit cinema
The Brand Identity · Sep 19, 2023
Rabbithole, a Leeds and Glasgow-based design studio, has rebranded Hyde Park Picture House, the world’s only gaslit cinema. The new identity features a dynamic lozenge motif inspired by film projection cues, a vibrant technicolour palette, and a diverse typographic system using nine typefaces to represent different cinematic strands. The rebrand captures the cinema’s heritage and the vibrancy of film culture.
RabbitholeHyde Park Picture Housebranding - New Campaign for Atlantic Theater 2019–20 by Pentagram
BP&O · Sep 12, 2019
BP&O features Pentagram’s 2019–20 season campaign for Atlantic Theater Company, designed by partner Paula Scher. The refreshed identity introduces photography and a new clear printed sleeve, evolving the theater’s bold visual language established in 2015. The campaign balances continuity with innovation, using the iconic megaphone ‘A’ as a container for imagery and naturalistic color palettes.
- New Campaign for Atlantic Theater 2018–19 by Pentagram
BP&O · Sep 11, 2018
BP&O features Pentagram’s campaign for Atlantic Theater Company’s 2018–19 season, led by Paula Scher. The work builds on the theater’s evolving identity, using fluorescent gradients, solid black ink, and the megaphone emblem to create continuity and variety across printed materials. The campaign reflects Pentagram’s ongoing approach of reconfiguring type, form, and color seasonally to maintain freshness and visual legacy.
- New Brand Identity for High Street Wine Co. by Conductor
BP&O · Jul 25, 2017
BP&O features Conductor’s brand identity for High Street Wine Co., a wine bar and shop in San Antonio. The design draws inspiration from street markings and the bar’s architectural materials, combining Tungsten typography, pattern, and Tom Froese’s lively illustrations to evoke community and conviviality. The result balances utilitarian structure with warmth and personality across print and digital applications.
ConductorDado GroupHigh Street Wine Co.branding