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Atlantic Theater Company Design Cases | D1S1

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Atlantic Theater Company

Design work for Atlantic Theater Company, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2024

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Pentagram (1)

Seasonal Visual Identity for Atlantic Theater Company
Pentagram refreshed the Atlantic Theater Company’s visual identity for the 2024–2025 season, continuing its tradition of creating distinctive imagery for each production. The campaign features layered photographic compositions, acid neon hues mixed with Atlantic red, and bold typography set in Tungsten to convey energy and vibrancy.
Performing Arts

Designers behind the work

Designers and creative leads credited on Atlantic Theater Company projects in press coverage.

Paula Scherat Pentagram35

Emily Atwoodat Pentagram3

Rory Simmsat Pentagram3

News & interviews

New Campaign for Atlantic Theater 2019–20 by Pentagram
BP&O · Sep 12, 2019
BP&O features Pentagram’s 2019–20 season campaign for Atlantic Theater Company, designed by partner Paula Scher. The refreshed identity introduces photography and a new clear printed sleeve, evolving the theater’s bold visual language established in 2015. The campaign balances continuity with innovation, using the iconic megaphone ‘A’ as a container for imagery and naturalistic color palettes.
Pentagram Atlantic Theater Companybranding
Paula Scher Richard Baird
New Campaign for Atlantic Theater 2018–19 by Pentagram
BP&O · Sep 11, 2018
BP&O features Pentagram’s campaign for Atlantic Theater Company’s 2018–19 season, led by Paula Scher. The work builds on the theater’s evolving identity, using fluorescent gradients, solid black ink, and the megaphone emblem to create continuity and variety across printed materials. The campaign reflects Pentagram’s ongoing approach of reconfiguring type, form, and color seasonally to maintain freshness and visual legacy.
Pentagram Atlantic Theater Companybranding
Paula Scher Richard Baird