PP Right Serif in use — 2 cases

PP Right Serif in the news

• "Seesaw Unveils Boutique Hotel Brand for Fedrigoni's Paper Showcase"

  The Brand Identity · Jul 28, 2025

  Seesaw Studio collaborated with Spicers to create The Vellum, a fictional boutique hotel brand designed to showcase Fedrigoni’s specialty paper stocks. The project uses refined typography, restrained color palettes, and tactile print techniques to demonstrate the expressive potential of premium materials. The concept successfully merges storytelling and material craft, boosting Fedrigoni’s visibility and reaffirming print’s relevance in a digital era.

  Seesaw StudioLetterformGunn & TaylorSpicersFedrigonibranding
• Logo & Branding for Fuku by Red Antler

  BP&O · Mar 27, 2025

  BP&O features Red Antler’s rebrand for Fuku, the fast-casual chicken sandwich brand born from David Chang’s Momofuku. The identity combines bold typography from Pangram Pangram with Akzidenz-Grotesk, dynamic flash photography, and NYC-inspired signage. While the article praises the typography and art direction, it also questions some of the copywriting and visual choices.

  Red AntlerFukuMomofukubranding
  Emily Gosling