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Fuku Design Cases | D1S1

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Fuku

Design work for Fuku, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Dec 2024

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Red Antler (1)

Brand Identity and Website Design for Fuku
Red Antler developed a bold and authentic brand identity for Fuku, the chicken sandwich restaurant founded by David Chang. Drawing inspiration from New York’s street signage and nightlife culture, the design captures Fuku’s unapologetic attitude and no-frills culinary roots across digital, packaging, and retail touchpoints.
Culinary, Restaurant

Designers behind the work

Designers and creative leads credited on Fuku projects in press coverage.

David Changat Momofuku2

News & interviews

Logo & Branding for Fuku by Red Antler
BP&O · Mar 27, 2025
BP&O features Red Antler’s rebrand for Fuku, the fast-casual chicken sandwich brand born from David Chang’s Momofuku. The identity combines bold typography from Pangram Pangram with Akzidenz-Grotesk, dynamic flash photography, and NYC-inspired signage. While the article praises the typography and art direction, it also questions some of the copywriting and visual choices.
Red Antler Fuku Momofukubranding
Emily Gosling
Red Antler Revamps Fuku Brand with Bold Rebranding
The Brand Identity · Dec 16, 2024
Red Antler rebranded New York-based fried chicken restaurant Fuku, refining its iconic wordmark while embracing the gritty, handmade energy of the city. The new identity combines a condensed sans logo with a dynamic type system inspired by street graphics and kitchen culture. The result is a bold, honest, and distinctly New York visual language that celebrates Fuku’s roots and personality.
Red Antler Fukubranding