Used by Mother Design, Phoney Club
Cases set in Kalice, as credited by the studios in their own writeups.
The Brand Identity interviews Margot Lévêque about launching her new type foundry, Claude Type, which she describes as a couture atelier for typography. She discusses her journey from burnout to renewal, her philosophy of slowness and craft, and her collaborations with studios International Magic and 27Bureau to create the foundry’s website. The conversation explores her desire to elevate type design to the same cultural status as fashion and art.
The Brand Identity interviews French designer Margot Lévêque about her unconventional path from studying biology to becoming a leading independent type designer. She discusses her education, collaborations with studios like Pentagram, &Walsh, and Dinamo, and her self-initiated projects such as 'In House' and 'Our Type Design Guide for Beginners.' The conversation highlights her passion for serif typography, her creative process, and her philosophy on freelancing and self-driven work.