The Brand Identity’s 'The Edit' highlights five recent design projects, including Oddity’s calligraphic identity for Dubai’s LURE, Order’s earthy exhibition design for American Landscapes, Sonia Castillo Studio’s minimalist branding for Binôme Atelier, Super Studio’s artisanal identity for Rose Village Bakery, and Estúdio Gole’s lifestyle campaign for B.O.B. Each project showcases distinctive approaches to typography, materiality, and storytelling across industries from real estate to personal care.
Mexican creative agency Maniac Studio created a restrained brand identity and packaging system for mezcal newcomer Ancestro. Rooted in the drink's cultural history, the design combines a bespoke six-headed rabbit referencing the Centzon Totochtin legend, classic-but-neutral typography, and a palette informed by agave, the Mexican flag and red Mexican soil.