"Oddity Creates Dynamic, Calligraphic Branding for LURE"The Brand Identity · Dec 4, 2024
The Brand Identity’s 'The Edit' highlights five recent design projects, including Oddity’s calligraphic identity for Dubai’s LURE, Order’s earthy exhibition design for American Landscapes, Sonia Castillo Studio’s minimalist branding for Binôme Atelier, Super Studio’s artisanal identity for Rose Village Bakery, and Estúdio Gole’s lifestyle campaign for B.O.B. Each project showcases distinctive approaches to typography, materiality, and storytelling across industries from real estate to personal care.
