Used by Vanderbrand
Set for Create Properties
Cases set in Atacama, as credited by the studios in their own writeups.
The Brand Identity · Sep 8, 2025
The Brand Identity features Lausanne-based studio Hymn’s rebrand of Swiss craft beer pioneer Dr. Gab’s. The project modernises the 25-year-old brand while preserving its heritage, replacing outdated medical motifs with bold typography, minimalist illustrations, and AI-generated photography that evokes Swiss landscapes. The result balances nostalgia and freshness, appealing to both loyal fans and new audiences.
The Brand Identity · Jun 26, 2025
Toronto-based studio Vanderbrand created a bold, geometric brand identity for Burnaby Lake, a 14-acre master-planned community developed by Create Properties. Drawing inspiration from the area's natural landscape, the identity features a flexible pictographic system, vibrant colour palette, and a modern typographic pairing of Mori and Atacama. The adaptable design ensures consistency across digital, print, and environmental applications.
Creative Boom · Nov 7, 2024
Creative Boom profiles Toronto-based studio Vanderbrand, founded by Julie Vander Herberg, known for its strategic, place-rooted brand identities across real estate, hospitality, and cultural sectors. The article explores the studio’s collaborative ethos, research-driven process, and typographic sophistication through projects like Burnaby Lake, Niagara Benchlands, and Together Design Lab. Vander Herberg shares insights on leadership, adaptability, and building meaningful creative practices.
