Hymn developed a cohesive brand identity and digital experience for Dr. Gab's, a Swiss craft brewery. The project combined strategic communication, packaging design, and interactive experiences to strengthen the brewery’s playful and authentic personality.
The Brand Identity features Lausanne-based studio Hymn’s rebrand of Swiss craft beer pioneer Dr. Gab’s. The project modernises the 25-year-old brand while preserving its heritage, replacing outdated medical motifs with bold typography, minimalist illustrations, and AI-generated photography that evokes Swiss landscapes. The result balances nostalgia and freshness, appealing to both loyal fans and new audiences.