Used by Koto
Set for Riot Games
Cases set in Archivo, as credited by the studios in their own writeups.
The Brand Identity · Sep 22, 2026
Florence and Milan-based AUGE Design created the positioning, identity and packaging for Eden Gold, a new pear variety distributed by Greenyard Fresh Italy. Drawing on a contemporary Garden of Eden, the work combines AI-assisted pictorial scenes, a custom serif-led wordmark, Indubitably and Archivo typography, and light-blue-and-gold packaging with an architectural die-cut window.
BP&O · May 21, 2026
Christopher Doyle & Co. refreshed Mecca Coffee’s brand identity to celebrate its 20th anniversary, creating a tactile, print-inspired system that balances industrial typography with folkish illustration. The new identity spans packaging, merchandise, and collateral, using hand-drawn icons and earthy colors to convey authenticity and craft. The result is a confident, human-centered brand that stands out in the specialty coffee sector.
Creative Boom · May 29, 2025
Koto’s Sydney studio has developed a new brand identity for Riot Games’ League of Legends Championship Pacific (LCP), uniting the APAC region under a single esports banner. The identity features a custom variable typeface, dynamic motion system, and modular design inspired by gameplay, celebrating regional pride and fan culture. The project positions LCP as both a competition and a cultural movement within global esports.
