Design cases by studio
- Brand Identity for Sustainable Recycling Company Zeff
- Pentagram developed a new brand identity for Zeff, a British company known for creating the world’s first 100% recycled and recyclable recycling bin. The identity balances technical precision with environmental transparency, using engineered visuals, minimalist layouts, and a sustainable color palette to communicate Zeff’s dual focus on design and sustainability.
- Headquarters, Office, Plastic, Recycling

- Brand Identity for a Sustainable Recycling Company
- Pentagram developed a new brand identity for Zeff, a British company pioneering 100% recycled and recyclable recycling bins. The identity emphasizes Zeff’s dual focus on technical precision and environmental transparency, using a minimalist, engineered visual language that highlights its sustainable manufacturing process and product innovation.
- Headquarters, Office, Plastic, Recycling

Designers behind the work
Designers and creative leads credited on Zeff projects in press coverage.