Waka Waka

News & interviews

• Mouthwash on how they balance client work with their podcast, magazine, journal and apparel

  The Brand Identity · Oct 22, 2020 · Interview

  The Brand Identity interviews Los Angeles-based studio Mouthwash about balancing their client work with their self-initiated projects, including a podcast, magazine, journal, and apparel line. Co-founders Abraham Campillo, Mackenzie Freemire, and Alex Tan discuss their collaborative ethos, notable projects for Waka Waka and filmmaker Salomon Ligthelm, and their focus on timeless, narrative-driven design. The team also reflects on sustainability, creative freedom, and maintaining momentum as a young studio.

  MouthwashWaka WakaWaka WakaSalomon Ligthelmbranding|digital|fashion
  Abraham CampilloAlex Tan
• Ben Mingo, Abraham Campillo, Aristide Benoist Return for Waka Waka Collection No. 2

  The Brand Identity · Apr 29, 2020

  The Brand Identity highlights the collaboration between designer Ben Mingo, photographer Abraham Campillo, and developer Aristide Benoist for Waka Waka’s Collection No.2. The project, led by Japanese designer Shin Okuda, presents a minimalist identity and website reflecting the furniture brand’s focus on proportion and simplicity. The team used Radim Pesko’s Agipo and Century Schoolbook typefaces to echo the geometric qualities of the collection’s birch plywood chairs.