Mirage developed a warm and humanistic brand identity for The Solution, a German startup that simplifies cleaning through a device creating sustainable detergent solutions. The design combines minimalism with a vibrant color palette and modular layouts, positioning the brand as both functional and emotionally engaging.
The Brand Identity interviews Berlin-based agency Mirage, exploring its empathy-driven and Stoicism-inspired approach to branding and design. Founder Mike Piepers and Creative Director Alex Popov discuss the studio’s origins, philosophy, and evolving methodology. They emphasize empathy, purpose, and continuous learning as central to Mirage’s creative process and culture.