Koto Refreshes The Norton Museum Brand for New AudiencesBP&O · Jun 2, 2026
Koto has refreshed the brand identity for The Norton Museum of Art in West Palm Beach, Florida, creating a system that balances heritage with modernity. The new identity centers on the idea of 'Where Art Meets Life', using archival elements, a refined wordmark, and a vibrant color palette inspired by Florida and the museum’s collection. The project emphasizes accessibility, warmth, and the museum’s dual role as both cultural institution and social space.
