Morcos Key created the exhibition catalog for The Metropolitan Museum of Art’s 'Winslow Homer: Crosscurrents' show. The design highlights Homer’s dramatic seascapes and scenes of American life, using the painting 'The Gulf Stream' as a central visual motif that evokes the movement of the ocean throughout the book.
Atelier Dyakova created a publication for The Metropolitan Museum of Art’s exhibition 'Sleeping Beauties: Reawakening Fashion'. The design draws inspiration from natural history archives, using stark layouts, scientific labeling, and lightbox-style imagery to reflect the exhibition’s themes of nature, fragility, and transformation in fashion. The result is a visually poetic book that bridges art, science, and couture.
Wolff Olins reimagined the identity of The Metropolitan Museum of Art, simplifying its name to 'The Met' and creating a more inclusive, approachable brand. The new visual system connects the museum’s rich heritage with contemporary audiences, balancing gravitas and warmth across all touchpoints to invite the world to engage with art and culture.
The Brand Identity interviews Sonya Dyakova, founder of Atelier Dyakova, about the studio’s approach to brand building and design. Based in Deptford, London, the small team works across branding, publications, and exhibitions for cultural and fashion clients. Dyakova discusses the importance of trustful client relationships, bespoke typography, and tactile materials in their creative process.