Atelier Dyakova developed the identity and packaging for a collaboration between Lemaire and Mad et Len. The project centers on a candle and pot-pourri made of lava rocks infused with a natural fragrance, reflecting the understated elegance and sensory depth of both brands.
Atelier Dyakova created a hand-drawn stamp for Lemaire’s capsule wardrobe inspired by the figurative and abstract drawings of Mexican folk artist Martín Ramírez. The seal echoes Ramirez’s handwriting to seamlessly integrate with the artwork featured on the silk foulard, creating a cohesive and authentic visual identity.
Atelier Dyakova created a series of websites for Lemaire’s SS’21, AW’21, and SS’22 collections. The digital platform allows wholesale buyers to explore the looks, understand the inspiration behind each collection, and place orders. The design immerses visitors in Lemaire’s refined Parisian aesthetic while maintaining a highly functional user experience.
Atelier Dyakova developed the editorial design for Lemaire’s seasonal lookbooks, reflecting the brand’s understated elegance and timeless aesthetic. The layout emphasizes balance, texture, and quiet sophistication, aligning with Lemaire’s refined approach to fashion.
AKQA created a new digital flagship for Lemaire at lemaire.fr. The website is a study in form, material, and movement, translating the fashion house's distinct sensibility into an immersive online experience.
Creative Boom profiles French type designer Margot Lévêque and the launch of her new foundry, Claude Type. The article explores her philosophy of slow, craft-focused typography, her inspirations from Claude Garamont and her grandmother Claudine, and her collaborations with International Magic and 27Bureau on the foundry’s website. It positions Claude Type as a couture-style atelier emphasizing time, care, and intention in type design.
Claude TypeInternational Magic27BureauHermèsVoguebranding
The Brand Identity interviews Sonya Dyakova, founder of Atelier Dyakova, about the studio’s approach to brand building and design. Based in Deptford, London, the small team works across branding, publications, and exhibitions for cultural and fashion clients. Dyakova discusses the importance of trustful client relationships, bespoke typography, and tactile materials in their creative process.