Sonya Dyakova

Founder · Art Director · Designer

4 articles · Oct 2020Oct 2025


Quotes

  • Side and self-initiated projects can be a wonderful way to explore ideas and flex design muscles, but when they happen on top of everything else, it often means working when you'd otherwise be resting.
  • His work often balances the precise with the ephemeral, the grounded with the fluid, and we wanted the branding to reflect that same delicate interplay.
  • Raw greyboard, with its rough texture and visible fibres, brings a sense of immediacy and tactility. By contrast, the mirror silver foil introduces something immaterial and reflective, almost otherworldly – a nod to the ethereal side of Niccolò’s world.
  • We played a lot with fluidity, which traces back to Arp’s influence.
  • The best results arrive from solid and trustful relationships.
  • Projects flourish when we keep learning something new.
  • Building a brand identity is like composing a soundtrack for a film.

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