The Brand Identity Design Cases

Designers behind the work

Designers and creative leads credited on The Brand Identity projects in press coverage.

News & interviews

• “An evolution rather than a restart.” Studio Ground Floor on designing The Interviews: Volume Two

  The Brand Identity · Jan 25, 2024 · Interview

  The Brand Identity interviewed Studio Ground Floor’s co-founders Alice Sherwin and Harry Bennett about their design for The Interviews: Volume Two, a continuation of the publication series documenting conversations with global design studios. The duo discussed evolving their original design system from Volume One, using a single typeface, and introducing new structural and visual elements such as a glossy image section and bold cover typography. The article explores their process, design decisions, and reflections on editorial design as a medium.

  Studio Ground FloorThe Brand IdentityThe Brand Identityeditorial
• The Green Dot recap: Two°Creative’s Ryan McGill reflects on the campaign’s journey and response

  The Brand Identity · Jun 28, 2022 · Interview

  The Brand Identity interviewed Two°Creative founder Ryan McGill about The Green Dot campaign, an open brief inviting designers to redesign the recycling symbol to better reflect its meaning. McGill discussed the campaign’s origins, lessons from previous projects, and the positive response from the design community. The initiative aimed to raise awareness about recycling confusion and promote design’s role in sustainability.

  Two°CreativeParker StudioScandinavian Design Group