Founder
People are willing to give their time to solve problems.
I was genuinely surprised at how engaged people were with the brief.
There was absolutely no point I expected to get a meme about the green dot submitted!
The whole thing needs to be much more transparent and leave much less up to the public to figure out.
The small changes in day to day practice can make a massive difference in the footprint produced by the creative industries.
The Brand Identity interviewed Two°Creative founder Ryan McGill about The Green Dot campaign, an open brief inviting designers to redesign the recycling symbol to better reflect its meaning. McGill discussed the campaign’s origins, lessons from previous projects, and the positive response from the design community. The initiative aimed to raise awareness about recycling confusion and promote design’s role in sustainability.
The Brand Identity interviews Ryan McGill, founder of Two Degrees Creative, about the platform’s mission to unite the creative industry in addressing climate change. Their first initiative, Recycle(d), invites designers worldwide to reinterpret Gary Anderson’s iconic recycling symbol through an open brief on Instagram. The project highlights the creative community’s role in promoting sustainability and influencing positive environmental change.