Snapple Spiked

Design work for Snapple Spiked, collected from the studios behind it.

Design cases by studio

Snapple Spiked
Wedge refreshed Snapple Spiked to reconnect the brand with a younger audience. Rather than inventing an entirely new character, the studio returned to Snapple’s archives and the identity associated with its earlier cultural relevance. The resulting Share the Tea platform foregrounds the drink’s real-tea proposition alongside a bolder, fruitier and more playful presentation. The project treats heritage as an active design resource: recognisable brand character is brought into a contemporary setting through an expanded visual world. Its stated purpose was to modernise the brand and reintroduce it to a new generation, rather than discard its existing personality.
Snapple Spiked, Food & Beverage, Brand Design

Designers and creative leads credited on Snapple Spiked projects in press coverage.