Little Troop developed the complete brand identity and launch materials for Rocco, a New York-based smart appliance company. The project included naming, visual identity, packaging, website design, and art direction to position Rocco as both a high-tech innovation and a desirable lifestyle product.
The Brand Identity interviews Little Troop founders Noemie Le Coz and Jeremy Elliot about their global practice, playful design philosophy, and the launch of their new website. The duo discuss balancing life between Brooklyn and Melbourne, their collaborative process, and how humour and imagination drive their branding work for clients like Le Puzz and Billie.